About the project


Project Title: Awareness building of the circular key elements among household in the field of EE equipment

Acronym: Life Turn e-circular

Reference: LIFE18 GIE/ SI/000008

Project Timeline: 1/1/2020 – 12/31/2024

Total project budget: 2.163.558 €

EU financial contribution: 1.189.956 €

MESP financial contribution: 432.711 €

Project partners financial contribution: 540.891 €


In 2019, the European Commission has adopted new requirements for the eco-design of certain appliances, with the aim of reducing the adverse environmental impacts throughout the life of the product. By 2030, the European Union wants to separate economic growth from the use of natural resources, halve the amount of municipal waste and guarantee consumers the right to repair computers and telephones by 2021 (Circular Economy Action Plan 2.0). Its investments in the circular economy are therefore growing, and so is the amount of e-waste. Waste electrical and electronic equipment is the fastest growing waste stream in the world due to its modern technology-driven lifestyle (PACE Association Report, World Economic Forum 2019). Waste electrical and electronic equipment was first addressed by the European Council with the Waste Electrical and Electronic Equipment Directive of 2002 (Directive 2002/96/EC), where the creation of collection schemes allowed consumers to return their e-waste for free. In order to cope with the rising waste current, the Directive was revised by the European Parliament and the Council in 2012 (Directive 2012/19/EU). Shortly after its publication, however, various interpretations began to emerge, mainly due to the complexity in its composition and of the participants in the e-waste management chain. Consequently, we do not recognize uniform technical solutions for this kind of waste in Europe. There are many variables appearing in the optimization of collection and processing; the modes of submission of users are changing, legal and illegal export is occurring, logistics and sorting are becoming more expensive, new sophisticated technologies are emerging and prices of secondary raw materials are not stable – although in principle there is a noticeable upward trend. All these problems are also an opportunity, as with the right support, they enable us to obtain the large amount of data needed to make business and legislative decisions.

The Life program is a financial instrument managed and funded by the European Commission. It is the largest European financial mechanism, dedicated solely to measures in the fields of environmental protection, nature conservation and climate change mitigation and adaptation. This project is funded through the environment sub-programme and addresses the priority area of environmental governance and information.

Project goals

  1. Promoting, informing and raising awareness of the local target groups and stakeholders on the concept of a circular economy, its advantages and benefits and the necessity to switch from the linear to circular model.
  2. Changing the habits of consumers and stakeholders in managing still-functioning appliances with innovative tools and the increase of availability of information and locations for their submission.
  3. Preparation of professional, comprehensive and harmonized guidelines or instructions and an algorithm for directing appliances back into re-use process.
  4. Establishment of a network of collection points for functioning appliances.
  5. A circular economy web platform as a junction point for communication of all stakeholders with sources of information for repairers, consumers, reuse organizations, media and others. The online platform will serve as a tool to control changes in consumer habits.
  6. Organize and implement a program to develop and promote circular business models of e-waste management.

Project area

The project area includes:

  • 60 public utility companies collection centres, locations of re-use corners,
  • a reuse preparation centre, location of the reuse preparation process,
  • existing reuse centres, points-of-sale of collected equipment,
  • an entrepreneurial accelerator for innovative business models start-up,
  • about 60 locations of project workshops and events around Slovenia,
  • dozens of other locations for professional and outreach events.

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